Bob Fiorito - Real Estate Expert and Broker of Coldwell Banker Premier In Connecticut - Explains The Importance of Why it is Smart to Hire a REALTOR® When Selling or Buying a Home

Why is it smart to use a Realtor®?
By: Bob Fiorito - Real Estate Broker
Coldwell Banker Premier

Robert Fiorito
Broker - Coldwell Banker Premier
Using a REALTOR® is usually one of the best decisions that you can make when you are buying or selling a home. Your home is many times, your largest asset, and is one of the largest financial decisions you will make. Whenever we make major decisions it is good to get the best advice possible. That is why we consult with lawyers, accountants and other professionals when we have large decisions to make.

But why a REALTOR®? Aren’t all real estate licensee’s the same?

No, not all Licensees are the same. Only those licensees’s who are members of the National Association of REALTORs® can use the term REALTOR® in their marketing. REALTORs® subscribe to a strict code of ethics and pledge to treat all parties fairly in the transaction. REALTORs® are expected to maintain a higher level of knowledge in the buying and selling process so they can be a trusted advisor to their clients.

Still need to be convinced? Well here are a few of the services your REALTOR® will provide to you.

Your REALTOR® will help you determine your buying power. During your initial consultation you should give your REALTOR® pertinent information concerning your financial situation so that they can help you determine the right price range for your purchase. He or She can refer you to several lenders so that you can see what your best options are. Not all lenders have all the same mortgage products.

Your REALTOR® can help you with the latest information on property availability. Your REALTOR® will use many sources to locate all the properties that are available that meet your criteria.

Your REALTOR® can help direct you to find the information that you need to make your decision. Things like school information, town services, availability of shopping and other services play an important role in finding the perfect property for you.

Your REALTOR® can help you negotiate. There are a myriad of factors that go into the contract to purchase or sell a home and all of those factors are negotiable. There is a saying that money fixes everything and this is very true in the real estate transaction. Your REALTOR® will help you negotiate on many items including price, financing, terms, date of possession and other inclusions and exclusions based on your needs and wants.

Your REALTOR® will help you with your due diligence after your negotiations with things like the different inspections you may want to have. Your REALTOR® can help you with the names of qualified professionals who will do inspections and be able to make repairs on any items that need attention.

Your REALTOR® also works hard to get you to the closing table. There are a million details that have to get done by several professionals; and your REALTOR® will make sure that things get done on time. Many parts of the contract are time sensitive and failure to comply with dates will create problems.

When selling your home, your REALTOR® will provide you with the most current analysis of your home’s value. They will discuss with you the best way to position your property in the marketplace to get you the most amount of money in the shortest period of time with the least amount of hassle. Your REALTOR® will provide you with a complete marketing plan to expose your property to as many potential buyers as possible.

Since 80% of buyers use a REALTOR® to buy their home, your REALTOR® will market to other agents who might have a buyer for your property. Over 50% of sales are done with a cooperating broker. Your REALTOR® will make sure that only qualified buyers are allowed to come into your home to look at it. This service provides sellers with peace of mind that all showings are done with a REALTOR® present.

When you get an offer on your property, your REALTOR® will again help you to evaluate the offer to purchase and help you negotiate a sales contract that will close. They will manage the sales process for you to make sure all contingencies to the contract are met on time and your sale goes smoothly.

According to surveys done by the National Association of REALTORs® 85 % of sellers who were assisted by a REALTOR® were happy and most state they would use the services of that REALTOR® again.

Buying or selling home is a complicated process. Most people agree that they would not try it themselves. They rely on a team of professionals for guidance and advice to insure that they are making sound decisions. Your realtor is at the center of this team to help make sure that the process goes smooth.

Bob Fiorito is The Broker at Coldwell Banker Premiere Real Estate in Berlin, Connecticut. Bob and his Licensed Real Estate Professionals are REALTOR®s®, servicing Home Sellers and Buyers located in all towns of Central Connecticut.

Bob also served as one of the Past Presidents of the Connecticut Association of Realtors (CAR). Currently he continues to be amongst CAR leadership and remains active in the Connecticut Association of  REALTORs® Legislative and Grassroots Committees.  His dedication establishes positive results as a Broker and Leader in Real Estate for the State of Connecticut.

Bob can be reached at his office at 860-829-2333 or via email at

The office website is - where you can search properties for sale, request a current market value of a home or seek the advice of a Licensed REALTOR® 

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